Know Why Fridge Magnet Printing Is Becoming a Popular Advertising Tool

Fridge magnet printing is gaining popularity, as it is becoming a powerful way to build a brand and advertise products and services. This form of branding may not be popular among all sectors of business, but have a good success rate in many cases.

In this competitive world, small and big businesses are looking for new ways of advertising. Many companies rely on refrigerator magnet printing as they feel that this branding would leave a good print on the person’s mind, as the branding products would be in front of the customer’s eyes for a long time. Every time a person opens the refrigerator door, the brand will get attention.

The fridge magnets not only act as a way of decorating but also help in holding up shopping lists and important reminders. Many companies are including them as one of the marketing tools as they are not an only budget-friendly and highly visible item, but also no one can resist such items. Few other reasons for they become a popular branding item are

• Useful: Fridge magnets are very useful to customers as they attach important documents, pictures, calendars, modern-day showcase gallery etc. Almost everyone uses these magnets and so gifting individuals with a branded magnet would help in reaching hundreds and thousands of households. Value can be added to fridge magnet (like using it to hold important reminders, sports schedule, emergency numbers etc). The usefulness of the product is increased and people would love to have them.
• Outstanding value: Most marketing tools have a limited shelf life and do not last more than a year. Fridge magnets last for a long time, maybe decades with a small one-time investment. These low-cost marketing tools are cost-effective as results are very impressive.
• Excellent targeting: Fridge magnets target relevant people who could be potential customers. Well-targeted mailing list, direct customer handouts and event giveaways are perfect places to reach handover them to clients.
• Easy to distribute: These useful products make it very easy to reach the right audience simply. They can be handed to customers directly or packed in every shipment, send them by mail or place them on point-of-sale displays.
• Simple, easy and time-tested: Fridge magnets bridge the gap between customer desire and the company offering products or services. People can look for the business details on the magnet, instead of searching for them online or elsewhere.
• Easy customisation: Many printing companies offer customization to choose the material and attention-getting cut-out shapes and design that let the brand to stand out.

A good printing company should be contacted that provide suggestions and deliver the best magnets for the customers.

A4 Double Sided Printing Leaflet Vs Digital Advertising: Which Is Better?

In the digital age, most of the email accounts are flooded with emails that are mostly of no use for them. Almost all users ignore such emails. In these cases, people have started to get attracted to materials that reach their letterboxes. The leaflets of pamphlets are made from a4 double sided printing to utilize the space to the maximum extent.

Small-scale industries still rely on this age-old technique of marketing. This preference is mainly because it is less expensive than other marketing techniques and can reach many people. Experts believe that paper-based communications leave a long-lasting in people’s memory, it can be a leaflet or pamphlet made by double sided a5 printing.

In this fast age, it can be very easy to overlook traditional marketing techniques that have been very effective until a few days back. The few advantages of this type of marketing are

• Local area targeting: Small-scale business can use flyers as it will give them the comfort of choosing the target audience. They can convey information about the product or services directly to the audience through letterbox distribution. This form of advertising is better than online marketing because it makes sure that it reaches the people just by using one marketing method.
• Flyer as a salesperson: The advantage of a flyer distribution as a form of advertising is that it allows conveying more information about the products and services which is not possible in digital marketing techniques. The flyers could include pricing information, case studies and displaying of services that would attract more and more customers.
• Cost effective marketing strategy: The best advantage of flyer distribution is its affordability. The simple cost of delivery, when compared to the price of online advertising (which includes design, cost of advertising placements, a landing page), offer a better return on investment. Once the flyers are printed, they can be used for direct distribution, at promotional events, network meetings, trade shows etc.

Business owners should take care that the design, material and plan of action are of top quality. People will discard a badly designed leaflet even before looking at it. If the leaflets do not reach the correct target audience, it would not have the desired impact on potential customers. It is better to invest time and effort to understand the target audience and prepare the leaflet accordingly. Care should be taken that the leaflet has the correct information and can attract the attention of the reader.