In the modern age, marketers are using new techniques and channels for advertising about their products and services. Many of them feel that opting for promotional materials printing could help in reaching out to many clients who do not show much interest in digital marketing.
The printing centers that offer menu printing have opted for modern technologies to make the task of preparing different letterbox materials that could suit all types of users. The most common challenged faced by marketing executives in these days are
- Reaching new customers
- Creating customer loyalty
- Generating new leads
However, there are many marketing options, available for small businesses today. Social media and online marketing has gained importance in leaps, and continuing to grow. Many companies are taking effort in Google, Facebook, and Instagram etc, mainly because people are spending more time on internet.
With so many choices, effective customer communication could be a combination of innovative ideas (digital) with traditional (offline) tactics such as print marketing. Leaflet distribution is a important to many brands as it is their main marketing strategy. This option is tangible, cheap, direct and effective.
Letterbox distribution, once a corner stone of marketing, is still being used along with modern day channels. In this process, the marketing pamphlets or leaflets are a way of door drop advertising. The reasons why this form of advertising is still popular among marketing companies are
- Easy access: The ‘letter drop box’ distribution reaches many people, even in the remote areas. Brands can reach to everyone as all people have letterboxes and access it almost daily.
- Long lasting: Experts say that a printed material is believed to last in customer’s memory for a longer time, compared to digital advertisements. Digital advertisements disappear as fast as they appear. Pamphlets or leaflets enable the potential customers to view the details at a later stage as well.
- Personal touch with customers: The printed from advertising helps small business to create a personal connection with customers. These businesses could also understand client’s preference and would work on to increase customer base.
- Lesser competition: With the introduction of digital advertisement, many are looking for advertising in that media. Hence, there is less competition in this field, so it will be easy to be noticed by the prospective customers.
- Results speak: Physical catalogues from supermarkets or retail chains are very popular in the country and forces customers to move from one shelf to another, looking for items that are in sale.
Using a combination of both would help in improving business by many folds.
