Catalogues are a powerful tool in the marketing industry that can reach almost all potential customers. This direct marketing material is created by double sided a5 printing that has content to produce desired results. This type of marketing is most tested and reliable method to increase sales.
Investing in catalogue printing is an investment and is never expenditure. A well designed catalogue can be the best marketing tool and can drive your sales. Catalogues are considered to represent you on paper to speak to a wide range of audience. These leaflets can influence your potential customers’ buying decision.
The key features that your catalogue should have are
- Attention grabbing material
- Simple text with colourful images
- Different products sold by you
- Guidance to customers on how to place order
In most cases, catalogs are printed and contain most details of your company. Some companies have catalogues that feature only one single product category while others have a diverse collection of goods. Some catalogs come with order forms and return envelopes with prepaid postage. In general you can use a target mailing list to increase sales and decrease printing and mailing cost.
To save on cost of printing and mailing, few businesses prefer to go for online catalog. This type of catalog can be beneficial when retailers update prices, products and promotions quite often. The products are grouped and displayed like a print catalog, but customers can sort items by price, category, manufacturer etc and choose their item. This type of catalog helps customers to purchase immediately with the help of virtual cart and electronic payment method.
