Australia has a unique tradition of household letterbox drop that is
more cost effective when compared to other media options. The biggest
users of this letter box marketing are the retailers who know how
powerful home delivered catalogues can be. The local business people
identify and distribute these pamphlets in certain suburbs or postal
zones. They even prefer reaching customer by going door-to-door or using
street marketing. A targeted approach of distributing leaflets and
handouts by identifying events where you think you could find your
potential customers.
Leaflets for marketing purposes are prepared by a4 double sided printing or single sided printing or printing on smaller sized papers or large papers. The different types of leaflet marketing are
- 1.Blanketing: Distributing leaflets on their own via a letterbox drop for everyone in the residential area in a particular area.
- 2.Sharing distribution: Batching your leaflets with other materials like local newspaper, magazines and other form of advertising.
- 3.Product sampling: Distributing samples of your products at events or to letterboxes in a targeted range.
- 4.Street marketing: Handing out leaflets on a street location that would help customers to connect with your business.
- 5.Distributing handout at events: Distributing handouts at exhibitions, industry and trade forums would help you to reach ideal customers.
Maintaining a good quality of the handouts and leaflets is important
as these papers become business gathering tools for you. The pamphlets
speak a lot more about you and your business as they are the first
impressions your potential customers would have.
